Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £5.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Muller LL IV/3177 Habitation Velier White Rum 2015
Velier was founded by Casimir Chaix in Genoa in 1947 as a wine and spirits importer and distributor. By the 1980s they were still a small family-company with less than ten staff. This all changed in 1986 when it was purchased by Luca Gargano, a former brand ambassador for Saint James who was at the time still in his twenties. Under his direction, they selected their first single cask whiskies in 1992, and their first rum in 1996. In the decades that followed, Velier have gone on to become one of the most collectible brands in the industry, and Gargano has positioned them as the one of the foremost authorities and bottlers of rum anywhere in the world.
More than just a bottler of rum, Luca Gargano is considered a visionary in the cane spirits industry, even developing his own classification for different styles of rum in 2015. Many distilleries have since adopted this. Among the classifications is \"pure single rum,\" which denotes a spirit produced on pot stills at a single distillery. This Habitation Velier range is a celebration of these rums \"which best expresses the raw material and the know-how of the distiller.\"
This was distilled on the bespoke Andreas Muller bain-marie copper pot still, specially installed at the Bielle distillery in Marie-Galante, Guadeloupe, for production of PMG's Rhum Rhum brand. Muller LL IV/3177 is the identification number for this still.
Bottled at 59% ABV, the traditional proof for Marie Galante rums.
Bielle
One of three distilleries on the island of Marie-Galante in the Guadeloupe archipelago. It was founded at the end of the 19th century as rum production began to take over following the decline in profitability of sugar and the Bielle brand has been marketed since 1910.
Habitation Velier
A brand of independently bottled rums from Velier SpA. Introduced in 2015, it was intended to showcase what Luca Gargano has termed as Pure Single Rums - those produced at a single distillery using pot stills. Each release is aged at the distillery and offerings include white, aged and single casks.
Velier
An Italian importer and distributor founded in Genoa in 1947. Under the ownership of Luca Gargano since 1986, it has become one of the most important companies in the world rum. It represents a huge array of brands in Europe as well as marketing a number of its own.
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Frequently asked questions
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