Bidding advice
You can place bids either under the lot image on the main auction page or on the right side of the individual lot page.
Placing a Maximum Bid
Use the "Set your bid limit" button on the left side of the bidding panel to enter the highest amount you're willing to bid on a lot. Our system will then automatically raise your bid in set increments if you’re outbid, up to your maximum. If someone bids above your set limit, we’ll notify you by email so you can choose whether to increase your bid.
Placing a Single Bid
Alternatively, place a single bid by selecting the button on the right side of the bidding panel. The button displays the amount needed for the next increment. For example, if the current highest bid is £50.00, the button will show "+ £5.00" (reflecting a £5.00 increment).
Incremental Bidding Explained
Our system increases bids based on preset increments, as shown in the table below, whether you set a maximum bid or make a single bid.
Bottle Details
Mount Gay 2007 Velier 14 Year Old Magnum Series #1 / Elliott Erwitt
The oldest surviving deed for the Mount Gay distillery in Barbados dates back to 1703, making it the oldest commercial rum producer in the world. A 280-acre estate in the Saint Lucy parish, Mount Gay was originally called Mount Gilboa, but was renamed in 1801 after Sir John Gay Alleyne, who had managed it for owner, John Sober, since 1747. The estate was bought by Aubrey Fitz-Osbert Ward in 1918, and remained in his family until the death of his son in 1989. Majority ownership then passed to French giants, Remy Cointreau, with the Ward’s selling their remaining shares in 2014. Mount Gay is a single blended rum, producing distillates on both continuous column stills and pot stills, some of which are now over 100 years old.
This was distilled in 2007 and bottled by Velier in collaboration with La Maison du Whisky in 2021. The bottle features a photograph taken by Elliott Erwitt in 1999 at Pacific Palisades, California.
Velier was founded by Casimir Chaix in Genoa in 1947 as a wine and spirits importer and distributor. By the 1980s they were still a small family-company with less than ten staff. This all changed in 1986 when it was purchased by Luca Gargano, a former brand ambassador for Saint James who was at the time still in his twenties. Under his direction, they selected their first single cask whiskies in 1992, and their first rum in 1996. In the decades that followed, Velier have gone on to become one of the most collectible brands in the industry, and Gargano has positioned them as the one of the foremost authorities and bottlers of rum anywhere in the world.
Mount Gay
The oldest surviving commercial rum distillery in the world, with history dating back to 1703. It is today part of the rum holdings of Rémy Cointreau who acquired it from the Ward family in 2014. It produces mostly single blended rums on a combination of pot and column stills.
Velier
An Italian importer and distributor founded in Genoa in 1947. Under the ownership of Luca Gargano since 1986, it has become one of the most important companies in the world rum. It represents a huge array of brands in Europe as well as marketing a number of its own.
Auction results
To view previous auction results of your favourite bottles, please log in or register.
Frequently asked questions
Yes, we can ship to many countries worldwide. For a full list of available destinations, along with shipping costs and any restrictions, please visit our Shipping page.
In order to bid above £2,000 we require an identity check. This is to ensure the legitimacy of users so that bids are valid and fair.
You can verify your account and upload your identity documents on your Personal Profile.
Our monthly auctions end from 7:00 PM (UK local time) on the closing date. If a bid is placed after 7:00 PM on any lot, the entire auction will be extended by an additional two minutes.
The auction will end once all bidding has ceased for two minutes. Based on previous auction activity, the auction will continue for several hours and is most likely to finish between 9pm - 11pm (UK local time).
At Rum Auctioneer, we accept consignments from both private collectors and trade sellers. Whether you have a single bottle of something special or need to clear out older stock, we're here to help you find the right buyers.
We offer free, no-obligation valuations and support you with getting your bottles to us, including free bottle collection within the UK and EU (subject to value and volume).
Once your rum arrives at our warehouse, we handle everything – from creating professional listings and taking photos to promoting your bottles to a global audience. With a user-friendly website, low buyer commissions, and worldwide shipping options, our auctions attract a wide range of buyers from all over the world, increasing the chances of a great sale.
If you’re ready to sell, visit our Seller’s Guide to get started.
